Top Toy Shops in London


London is a magical place for kids to find adventure, see amazing sights and create unforgettable memories of the country’s most lively city. From awe-inspiring shows and incredible events to inspirational and insightful museum exhibits, London is a treasure trove of wonder for children of all ages. The shopping districts in Britain’s capital are home to some of the biggest and best toy shops in the world, which means that you shouldn’t have any trouble finding your kids a memento that they can take home with them. Here’s a collection of the top toy shops in London’s high streets have to offer.

Toy Shop London

Disney Store

This flagship London store is the perfect place for you and your kids to get lost in the magic of fairy tales and musicals as you enter the storybook world of Disney. Whether you’re visiting with a Disney princess or a sword-wielding hero you‘ll be spoilt for choice by the huge selection of dolls, figures, books and DVDs at this huge Oxford Street megastore. As Europe’s largest Disney outlet it’s more than just a shop, it’s a museum full of amazing interactive attractions and Disney artefacts. The only problem you might have is trying to pry your kids away from the shop after hours of browsing.

Lego Store

At Leicester Square you’ll find the world’s biggest selection of everyone’s favourite plastic bricks. Head over to the Lego Store in London and you’ll be transported into a universe of creativity and imagination. With millions of Lego bricks in all different shapes and sizes this mega toy store is a must-see for children and big kids. Say hello to the huge life-sized figurines of famous characters like Shakespeare as you browse the huge selection of gifts and boxsets. Grab a bag and fill it will a pick-and-mix of different coloured bricks, or transform a picture of yourself into a Lego selfie. This epic store should definitely be put on your list of places to see if you have kids, or are a kid at heart.

Benjamin Pollock’s Toyshop

If you prefer classic toys over modern gadgets then Benjamin Pollock’s historic toyshop is where you need to be. The historic toy vendor was opened up back in 1856 where it first began selling classic paper toy theatres, puppets, marionettes and a variety of other traditional toys and accessories. A lot of children these days are more interested in modern brands and technological gadgets but the magic feeling they’ll get at Pollock’s will have their imaginations running wild.


No list of London toyshops would be complete without mentioning the city’s biggest and most famous toy retailer. Hamleys was established nearly three centuries ago when it started out as a modest toy seller. It’s now located on Regent Street just down the road from our hotels near Lancaster Gate, where it offers shoppers seven floors of wonder. Take a trip to the London superstore and find the biggest display of toys in the country. Whether your kids are looking for gadgets, dolls, puzzles or board games, they’ll find what they need at Hamleys. The friendly staff are always demonstrating the latest toy releases which gives your young ones a chance to play around and have fun before they choose what they want to buy. Enjoy an amazing display of magic from the in-house magician who will fool you and amuse you with tricks and sleights. If you only have the time or budget to visit one toy shop while in London then Hamleys is the one to choose.